Here are some ideas to help you improve your new website and grow your business:

Help customers find you on Google Maps

People search Google Maps for a business just like yours.

Reach new customers on Google Maps and Google.co.ke

Local customers are already searching for the products and services you offer. Why not make it easy for them to find you on Google search and on Google Maps? Google Places is the place to start.

Works great for businesses of any size

Whether you run a single dentist's office or dozens of coffee shops, manage all your listings from a single account.

Update your listing at any time

Use Google Places to edit your listing whenever and however you like. Your Google Maps results will be updated in a few weeks, not next year.

 

Make your website user friendly

Think of your website as your online shop or office. Provide your website visitors with relevant information to help them in their decision-making.

  • Clearly communicate what you do
  • Demonstrate the benefits of your products and services
  • Add pricing and other detailed product and service information
  • Include your contact information - business address, phone number, email address, hours of operation

Plan your website structure

Your customers are visiting your website to obtain information about what you do. Help them find the information they seek quickly and easily.  Most good websites have the following basic pages:

  • Home Page - provide a summary of what you do. Add photos and videos if you have them
  • Products and Services - showcase what your business is offering, add photos and include pricing and images.
  • Contact Us - give customers a means of contacting you to directly. Add your phone numbers and email address

 

Other pages you may want to add are:

  • About Us - tell customers about your business story, your team, mission, vision and values
  • Feedback (optional) - adding quotes from satisfied customers can help build your credibility

Make it look good

First impressions count, even online. The image you present online will affect the impressions your customers create about your business.

  • Add your business logo
  • Add photos of your products and business
  • Create slideshows or add videos on your home page. This helps first time visitors to your site get an immediate understanding of what you offer
  • Make sure your content is accurate. Misspellings and bad grammar can turn some customers off. Take the time to make sure your site truly reflects your business profile

Keep your content up-to-date

Fresh and relevant content will keep customers and website visitors coming back often.  

  • Update your website, especially your homepage, with news on new products or service offerings, promotions, business development
  • Ensure that there is always an accurate phone number and email address for them to contact you through
  • Remember to remove information on products or services that you no longer offer
  • Refresh photos of your products from time to time

Spread the word. Market your website

Now that you have a website you have to let everyone know that it's the place to go to get the latest news about your products and services.

  • Add your website address and corresponding email to your marketing material, business cards, other business stationary
  • Share your website with contacts on social networking sites
  • Get Online referrals – have other businesses and individuals link their websites to yours
  • Tell your customers, suppliers, family and friends – ask them to spread the word
  • Refer your old customers to your website to get updates
  • Ensure that the text on your site is relevant to your business to make it easier for people searching on Google for your business to find you